GM

2023

Multibrand Design Tokens

Role

Sr. Product Designer

Company

GM

Industry

Automotive

Year

2023

Role

Sr. Product Designer

Company

GM

Industry

Automotive

Year

2023

Project overview

Establishing the framework of a future multi-brand system

Overview

GM created an initiative with the Aurora Design System to unify the design efforts across all brands and platforms. In order for this to be effective the existing approach needed to rethought so it could scale effectively across the organization. The proposed change involved the use of design tokens to help manage 7 different brands across our design teams.

My Contributions

For this effort I assisted in the design strategy and early frameworks on how design tokens could be implemented across design and engineering.

Aurora Design System documentation home page

Protected work

Additional project details and artifacts are not shown publicly to protect confidential work.

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